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Tracking Conversions
Using Mutiny's WYSIWYG to Track Conversions
Using Mutiny's WYSIWYG to Track Conversions

Set up custom conversion tracking for your experiments by tracking page clicks, submits, or page views using Mutiny's point and click editor

Updated over a week ago

Mutiny has a few different ways you can measure your conversions. If you are trying to determine the best method for your use case, check out this conversion tracking overview

While we recommend using a Segment event or implementing Javascript tracking if possible, Mutiny provides front-end point and click configurations opens.

There are two types of events you can set up directly in Mutiny - "Page View" and "Form or Link" configurations. 

"Page View" conversion configurations

A "Page View" conversion is tracked when a user lands on a given page. The most common reason people use this conversion configuration is to track page views of "Thank You" pages, which represent user signups after a form submission.

Here are step by step instructions to set up your "Page View" conversions. 

Step 1 - Add new conversion configuration
Click on Conversions in the left hand panel and click the + New Conversion CTA (top right).

Step 2 - Select "Page View" and add the page URL
Select "Page View" conversion configuration. On the next screen, enter the URL of the page you would like to track as a conversion (most likely, a "Thank You" page post-signup). 

If you have multiple pages that follow the same URL pattern, you can track them all under a single conversion by clicking on the blue "Use multiple URLs" link in the bottom right.

Step 3 - Save!

Hit Save and you are all set! You can add as many conversion configurations as are relevant and track them separately or in aggregate.

You can view your configured conversions and add new ones on your Conversions page at any time.

"Form or Link" conversion configurations

"Form or Link" conversion configurations are tracked when a user clicks on a given element on a page. This type of conversion configuration is generally not recommended, as there is no signup validation, but can be used if needed. 

A reason you may want to use this type of conversion event is if your signup happens on a different domain (such as within your product), and you don't have access to engineering resources to implement cross-domain tracking via code.

Note: Form submit tracking only works using Mutiny's WYSIWIG editor if you are using HTML forms and triggering a submit event, and the submit button has this added to it:

type="submit"

Step 1 - Add new conversion configuration
Same as above - Click on Conversions in the left hand panel and click the + New Conversion CTA (top right).

Step 2 - Select "Form or Link" and add the URL of the page that contains the click event
Select "Form or Link" conversion configuration. On the next screen, enter the URL of the page which contains the element you want to track clicks on (the page that contains the form or link). 

Note: You can add URL matching conditions to target multiple URLs if you have a common element on every page, such as a navigation CTA

Step 3 - Click on the element you want to track and give it a name

Once you enter the URL and your page loads, you will be able to select the element which, if clicked, triggers a successful conversion. Give it a name, hit save, and you are all set!

If you want to automatically capture any form submission on a page (or set of pages), check the "or track all forms" checkbox in the right panel:

You can add as many conversion configurations as are relevant and track them separately or in aggregate.

You can view your configured conversions and add new ones on the Conversions page at any time.


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