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Mutiny Use Cases: Inbound vs Outbound
Mutiny Use Cases: Inbound vs Outbound

Overview of inbound and outbound personalization in Mutiny and when you should use each

Updated over a week ago

Mutiny has two core usages for creating personalized experiences, "Inbound" and "Outbound".


Inbound personalization allows you to personalize your website and landing pages for incoming traffic based on relevant data you have on the individual. This may include search term context, IP enriched data such as industry or company size, or first party data you have for known users such as information from Salesforce or your internal database. For an overview of Mutiny data sources, see our guide here.

Here are some examples of what you can do with inbound personalization:

  • Personalize content by search term to lower your CAC 

  • Personalize your homepage by industry or company size to increase conversion rate by providing relevant content and social proof

  • Highlight tool integrations or comparison vs competing tech

  • Tailor blog CTAs to increase blog conversion rate

  • Create custom experiences for your target accounts

  • Upsell free users to paid plans using first party or Salesforce data

  • Ask for a referral from customers with high NPS 

  • Promote local events with city, state or country targeting

Mutiny has automatic hold-out testing, so you always know the impact you're driving with each experience.


Outbound personalization allows you to provide a personalized digital touchpoint to engage your contacts and bring them into your website or landing page. With Mutiny, you can use any data in Salesforce or upload a CSV with any data you want. Then, create 1:1 personalized pages for every contact, hyper-targeted to the exact content your contact needs to see to convert. The output is a custom page for each contact, which can be used in advertising, email marketing, and SDR outreach.

Here are some examples of what you can do with outbound personalization:

  • Introduce your brand to target accounts in a memorable way by showing how you solve the unique problem that company or individual is facing

  • Show tailored ROI personalized by your prospect's unique company attributes

  • Engage new leads or re-engage old leads with offers during the buying cycle

  • Show competitor comparison or later stage content to accounts in the middle/bottom of funnel

  • Engage new influencers as the deal progresses with role based content pages

  • Reach out after important trigger events to highlight recent action such as fundraising, new tech stack, hiring, or product enhancements

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