Tracking conversions allows you to measure whether or not your personalization was a success, and how much impact was driven by the experience. Mutiny also uses conversion data to analyze your audience traffic and performance, and make recommendations on who to personalize for and how you should personalize for them.
You can add as many conversion events as are relevant to you/your business. Your conversion events should represent leads generated for your company - basically anywhere you are capturing an email.
Mutiny measures unique conversion events deduped by visitor. That means if a visitor takes multiple actions that are defined as a conversion events, they will be counted as only one converting visitor in your test results. You can filter your results to see the impact by conversion event.
Types of conversion configurations
There are a few different ways in which you can track conversions in Mutiny. Below is a summary and explanation of when you should use each type.
Tracking Segment events as conversions in Mutiny is the easiest and most accurate way to track conversions. Segment events are fired from your code base when conversions occur and are tied directly to a user. To track these events in Mutiny, all you need to do is select the event from a drop down list.
Conversion Tracking Using Google Tag Manager
If you already have your conversion events triggers built in GTM for other platforms, you can use those triggers to send your conversion data to Mutiny. See this doc for full instructions.
Configuring conversions using Mutiny's WYSIWYG
HubSpot forms don't exist natively on your website, so you need to use Mutiny's HubSpot Form tracking conversion type to track these rather than the WYSIWYG point and click options described above.
Tracking Drift conversions
Mutiny integrates out of the box with no configuration required for conversions that come through Drift. Mutiny captures email, phone, and meetings booked without any implementation.
Tracking Calendly conversions
Mutiny can track Calendly conversions from forms that are embedded on your website (as long as the Mutiny script is running on the page). On the conversions page, you can configure which pages should track Calendly conversion events.
Still not sure which method to use or what types of conversions you should be tracking?
This doc should help.
Not sure how to choose?
Feel free to get in touch with us through Intercom chat or by emailing firstname.lastname@example.org.