Just like your other marketing campaigns, you will want to tailor your personalized landing pages by stage of funnel, as well as further customizations. We recommend building out three page templates:
One for Awareness (not engaged or net new contacts)
One for Evaluation (contacts who are an active opportunity)
Lastly, one for purchase (marketing to existing customers to upsell or engage).
For each stage, here is a summary of personalization strategies you can apply and which contacts you should engage.
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