Clean up your Data for Personalized Outbound Landing Pages

Mutiny has a number of automatic clean up functions to make sure your data is in tip top shape to use in your outbound campaigns.

Updated over a week ago

For 1:1 personalized landing pages to be really effective, you need to make sure the data you are using is both accurate and tidy. Doing this manually can be extremely time consuming and slow down your pace of campaign execution. Mutiny has several data cleanup functions that will help you easily import your data, apply bulk updates, make 1-off edits, and transform variables on the fly.

Bulk updates

After importing data for your outbound campaign either from a CSV or from Salesforce, Mutiny will load the data you have uploaded. To apply bulk update functions, click "Clean Up Data" in the top right corner of the data table. Mutiny has 3 common field types with pre-built clean-up functions - Company Name, Title, and Domain. If you have these fields in your data, map them in the clean up modal and click "Clean Data". 

Now when you view your data table in Mutiny, the cleaned fields will be displayed in bold. Click the star icon next to the column name to toggle between the uncleaned version and the clean, landing page ready version to confirm everything is looking good.

1-off edits

If you see an issue with a specific value, you can edit it on the fly by hovering over the cell and clicking edit. Type in your correction and hit save. 

Transforming variables in the Mutiny editor while you are creating landing page personalizations

In addition to the data cleanup functions, Mutiny also allows you to change the formatting of variables you are inserting dynamically into your page. 

This is a powerful feature because it lets you use the same variable in different formats throughout your page. For example, you may wish to use a possessive version of company name in your H2 but maintain the singular version in H1. 

To apply variable formatting, click on the setting gear icon next to the variable name before adding it to the page. 

Which variable transformations are available?

  • Capitalize - When you click "Capitalize", a secondary menu will open with 4 options: Sentence, Lower, Upper, and Proper.
    'Sentence' will capitalize only the first letter of the variable.
    'Lower' will make all letters in the variable lower case.
    'Upper' will make all letters in the variable upper case.
    'Proper' will capitalize the first letter of every word within the variable.

  • Pluralize will make your variable plural. This is for cases where you want to discuss more than one of the variable you are inserting. The modification applies only to the last word in your variable. 

  • Possessive will make your variable possessive. This is for cases where you want to discuss ownership of the variable. The modification applies only to the last word in your variable. 

As an example, in the gif above I use "Pluralize" to refer to multiple people with the same title (i.e., "Most {title-plural} find it difficult to..."). I use "Possessive" to refer to the company's dedicated rep.

What happens if I add new accounts to a campaign with cleaned data?

Mutiny will retain your data updates, even if you upload new data. Mutiny will automatically apply the same clean up functions to your newly added data. You can access the data cleanup tools after you launch your campaign by clicking "Manage Audience" from the campaign overview screen.

Don't be a stranger

If you have any questions or requests for additional cleanup functionality, feel free to contact us via Intercom chat or my emailing support at

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