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Using Variables to Dynamically Insert Elements for Outbound Personalization
Using Variables to Dynamically Insert Elements for Outbound Personalization

Your outbound landing pages can be made extremely personalized by inserting variables directly in your page content.

Updated over a week ago

This article focuses on inserting dynamic elements for outbound personalization.

You can enhance the effectiveness of your outbound efforts by providing really relevant and compelling content for your target accounts. Outbound personalization in Mutiny is extremely flexible and allows you to personalize your landing pages by using any first party data you have. Most commonly, people personalize by industry, role, and seniority. 

To give your landing page the 1:1 treatment rather than 1:many, you can dynamically insert company or contact data such as name, company name, title, website url, a custom graphic, number of employees, relevant tech integrations... really anything you have access to that helps you make a strong case for your product or service.

As an example, this is Mutiny's outbound landing page personalized for Stack Overflow. We use variables to dynamically insert contact first name, title, company name, number of sales reps, advertising platforms, website URL, and the calendly booking page for the account's AE to create a 1:1 experience showing Stack Overflow the value they can get from Mutiny.

Planning your experience

Outbound personalization is heavily dependent on the data you have. It's best to sketch out your experience offline first, so you know exactly what data fields you need and how they need to be formatted. 

For example, if you want to include a list of tools your prospects use that you integrate with, you will need to have a variable that contains that data in the format you need it in to insert the variable directly on the page. 

Formatting your data

Mutiny has a few helpful formatting options to help you change casing (upper, lower, sentence, proper) or make variables plural or possessive, so that you don't need to store your data in multiple formats. 

For any other formatting needs, such as turning a list into a readable sentence, you will need to handle that as a variable in your CSV or Salesforce mapping.

Inserting variables in the experience

After you've imported your data, you're ready to dynamically insert variables into your page content.

Step 1 - In the Mutiny editor, click on the element you want to personalize and use the Text/HTML editor box to write the personalized version of your content.

Step 2 - Use the blue + Variable drop down to select the column name for the variable you want to insert. 

Step 3 - Use the gear icon to apply formatting transformations to the variable. 

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