How it works
An exit intent modal loads on your page when a user mouses out of the browser window after a minimum of 10 seconds on the page. We maintain this minimum requirement for an optimal customer experience.
Because exit intent is triggered by cursor movement, these modals will only appear on desktop devices.
Creating an exit intent model
Step 1 - Define your segment
Option 1: Create a new segment
After using any mix of data sources to define your segment criteria, click "Review and personalize" in the upper righthand corner of the screen.
Option 2: Leverage an existing segment
Start by selecting a personalization segment from your Inbound Dashboard.
After navigating to the segment, click "Create an experience" to add an exit intent modal.
Step 2 - Select "Exit Intent Modal" from the different experience type options
Step 3 - Choose the right exit intent modal type for your experience
Redirect to another page gives you a CTA to point the user toward a relevant page, while Capture emails lets you create a form for them to fill immediately from the modal.
Example of Capture emails exit intent modal
Redirect to another page
Example of Redirect to another page exit intent modal
Note: Email address submissions do not import into marketing automation or CRM platforms. A CSV export is available for download from Mutiny.
Step 4 - Add the page(s) that this experience will run on and (optionally) name the experience
Step 5 - Click on "Open editor" to begin building your modal
From the Mutiny editor, you can customize the text, the form fields and preview text, the primary color, and the imagery. You have the option of using a half page image, an icon, or no image.
Toggle between "Question" and "Success" to preview the modal.
Note: You can configure your styling for all components with one swoop using Mutiny's global styling.
Step 6 - Configure your traffic distribution
From the Mutiny editor, click the "Variations" dropdown and select Manage to edit traffic distribution. By default, your experience will distribute 50% of your traffic to control, and the remaining to your personalized experience. If you would like all users of your chosen segment to see the experience, be sure to Promote the experience.
Step 7 - Launch your experience
Be sure that all fields have an input prior to saving your progress.
Don't be a stranger
If you have any questions, we’re here to help! Please feel free to contact us at any time, either through intercom chat or via firstname.lastname@example.org.