Setting Program Goals

Separate program goals like demo request or signup from lower intent conversions like blog subscribes to improve your recommendations

Updated over a week ago

Not all leads are equally valuable to you. While you might want to track blog subscriptions and maybe even engagement metrics like CTA clicks for certain experiences, you ultimately want to optimize your website to improve demo requests or subscription starts.

Mutiny surfaces recommended playbooks with projections of potential additional leads you can get if you launch the playbook for certain segments. By default, Mutiny will consider all your configured conversions as program goals to use for this projection.

To receive recommendations focused on improving a subset of your conversion events, you can configure which are considered "Program Goals" on your conversions page.

By default, all conversions will be considered "Program Goals". To stop generating recommendations that optimize for a certain conversion event, toggle off the switch in the Program Goal column.


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