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Using the Mutiny Experience Editor
How to dynamically insert keywords from UTM parameters
How to dynamically insert keywords from UTM parameters

Follow this step by step guide to create an experience that dynamically inserts a headline based on custom UTM parameters

Updated over a week ago
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Using UTM parameters to dynamically personalize your landing pages is a great tactic to deploy in Mutiny. If you are already segmenting and targeting in your email and ad strategies, targeting your UTMs in Mutiny allows you to create a cohesive and powerful experience for the user.

Step 1 - The first step is to open Mutiny and click Create personalized experience

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Step 2 - Click Add Attribute

Step 3 - Scroll down and click UTM Content (or whichever UTM value captures your keyword)

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Step 4 - Click is

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Step 5 - Select exists

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Step 6 - Click Review and personalize

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Step 7 - Name your segment

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Step 8 - Click Update

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Step 9 - Click Create an experience

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Step 10 - Click Page Content

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Step 11 - Click Experience settings

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Step 12 - Insert your landing page URL, optionally name your experience and Press Enter or click Open editor

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Step 13 - Click on your headline

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Step 14 - Delete the existing headline text and click +Variable

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Step 15 - Click UTM Content (or whichever UTM will have the headline you want to dynamically insert)

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Step 16 - Click Save

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Step 17 - Click Launch

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Step 18 - Test your experiment 50/50 to measure the impact of headline or promote so 100% of ad visitors get a dynamic headline.

Click Experiment to run an A/B test or...

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Select Promoted to deploy your experience to 100% of your ad visitors

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Step 20 - Click Confirm and you are done!

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