Using dynamic variables in your Mutiny experiences is a great way to personalize your site, whether you are inserting company info dynamically in an outbound ABM campaign, inserting industry name dynamically for inbound traffic, or inserting Google Ads keywords via UTM parameters.
If you're using this tactic, it's important to know what happens when one of your web visitors views your website and does NOT have data for the dynamic variable you are using. We'll walk through how this works for experiences built with components (e.g. banners, sidepops), as well as page content below.
What happens when a visitor does not have data for a dynamic variable used in a Mutiny component experience?
In this case, the visitor would not be served the banner or sidepop experience and they would not be counted in your analytics.
What happens when a visitor does not have data for a dynamic variable used in a page content experience?
In this case, Mutiny simply reverts to the default version of the element. For example, if you built an experience dynamically inserting "Company Name" into the copy of your website and someone views the experience without company name data available, they will simply see the control/default version of the element you personalized. If there are additional elements that you have personalized in your experience, the visitor will still see those even if other elements have reverted to their default.
If you are using Mutiny's Outbound product for ABM campaigns, this means that the page you are using as a template should be visitor-friendly. Don't use things like "insert customer logo here" in your ABM template, as there's a chance a visitor could see this default version of the page if a dynamic variable is missing for them. Your ABM template essentially acts as "placeholder" text in the case of incomplete data in your campaign.
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