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How to track Intercom conversions in Mutiny
How to track Intercom conversions in Mutiny

Using Intercom's JavaScript API and Google Tag Manager, you can easily track Intercom email submits as a conversion in Mutiny

Updated over a week ago

If you are using Intercom on your marketing website for live chat, you might want to track emails captured via Intercom in Mutiny. This can easily be done through Google Tag Manager.

How to track Intercom email captures as a Mutiny conversion

Step 1 - Log into your Google Tag Manager account (

Step 2 - Click to add a new tag

Step 3 - Name your tag and click into "Tag Configuration"

Step 4 - Choose a "Custom HTML" tag for your tag type

Step 5 - Paste the following script into your Custom HTML tag:

<script type="text/javascript"> Intercom('onUserEmailSupplied', function () { window.mutiny.client.trackConversion({ name: "Intercom-Email-Captured" }); }); </script>

Note: the above script will track email captures. If you would like to track an alternative Intercom action, you will need to adjust the above code for the proper action (outlined in Intercom's documentation here).

Step 6 - Click into "Triggering"

Step 7 - Click the blue + symbol in the upper right corner to add a new Trigger

Step 8 - Name your trigger and choose a "DOM Ready" trigger type

Step 9 - You can either leave your trigger to fire on all pages across the site, or only fire it on some DOM Ready events (likely on pages where you know Intercom is embedded)

Step 10 - Save your trigger and tag, preview your set up and launch! You should see Intercom conversions coming into Mutiny.

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If you have any questions, we’re here to help! Please feel free to contact us at any time, either through intercom chat or via

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