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Export Impression Data with Reports
Export Impression Data with Reports

Export detailed impression level data for deeper ad-hoc analysis or set up recurring reports for ongoing reporting.

Updated over a week ago

Mutiny makes it easy to export your experience impression level data, as well as have this data emailed at a regular cadence. You can watch a video overview of this feature here, or continuing scrolling to read more about it!

Accessing CSV exports

You can access your CSV exports by navigating to the "Analytics" tab on the left hand sidebar and then clicking "Reports".

Creating a new report

  1. Click "Create new report".

  2. Name your report and include any emails you want to receive your reports. You can add in multiple emails by separating them by comma.

  3. Select the type of report you want to create.

    • One Time Report - This report will be sent once, shortly after it is created and you can select a custom date range for your report when creating it.

    • Recurring Reports - Recurring reports can be set up to be delivered on a regular cadence. You can choose to have these reports sent daily, weekly, monthly or quarterly, and they'll continue to run indefinitely until the report is deactivated. Recurring reports will contain data for a certain period, and will be sent the day after that period ends:

      • Daily: A report will be sent on September 2nd containing data for September 1st.

      • Weekly: A report will be sent every Monday. A report sent on September 25th will contain data for the week of September 18th-September 24th.

      • Monthly: A report will be sent on the first of every month. A report sent on September 1st will contain data for the month of August (8/1-8/31).

      • Quarterly: A report will be sent at the beginning of every quarter (January 1st, April 1st, July 1st, and October 1st). A report sent on April 1st will contain data from January 1st-March 31st.

Once a report is created, and an email is sent, it will appear in a recipients inbox with a link to download the CSV. The links in the email will expire after 1 week, but the report will always be accessible in the Report Log (see below).

Edit or delete active recurring reports

You can edit or delete existing recurring reports by clicking on the three dots on the report card, and then clicking "Edit" or "Delete". If you delete a recurring report, existing reports will still be available in the Report Log, but recipients will no longer receive that report moving forward.

Report Log

Any report (one time or recurring) that has been created will appear in the report log. If a report is in a "Completed" status, it has successfully been generated and sent. If it is in a "Requested" status, the report is still being generated.

You can re-download any report that was sent by clicking the download icon under "Actions".

Report Details

An example CSV can be found here with 1 row of example data. Each column is defined below:

Column Name

Definition

Visitor UUID

Unique Mutiny identifier.

Visitor Token

Unique visitor identifier.

Visitor Session Number

Index representing the number of unique sessions by the visitor.

Visitor Email

If known, visitor email.

Visitor IP Address

Visitor IP address.

Best Domain

Mutiny references all sources of the domain for this visitor and selects the most reliable domain.

Visitor City

City based on IP.

Visitor State

State based on IP.

Visitor Country

Country based on IP.

CB Visitor Domain*

Clearbit reverse IP enrichment of visitor domain.

CB Visitor Company*

Clearbit reverse IP enrichment of visitor company.

CB Visitor Industry*

Clearbit reverse IP enrichment of visitor company's industry.

CB Number of Employees*

Clearbit reverse IP enrichment of visitor company's number of employees

CB Confidence Score*

Clearbit confidence in this visitor's reverse IP enrichment.

6S Visitor Domain*

6Sense reverse IP enrichment of visitor domain.

6S Visitor Company*

6Sense reverse IP enrichment of visitor company.

6S Visitor Industry*

6Sense reverse IP enrichment of visitor company's industry.

6S Number of Employees*

6Sense reverse IP enrichment of visitor company's number of employees

6S Confidence Score*

6Sense confidence in this visitor's reverse IP enrichment.

Experience Viewed At Timestamp

Timestamp denoting when the user saw the impression.

Device Type

Visitor device type (desktop, mobile, tablet)

Segment Name

The segment a user qualified for.

Experience ID

The experience ID for the experience the visitor saw.

Experience Page

URL for the experience in the Mutiny app.

Experience Type

The type of experience the visitor saw.

Experience Name

The name of the experience the visitor saw.

Experience Variant Name

The name of the variant the visitor qualified for.

Experience Personalization Type

Whether the user saw the personalized or control version of the experiment.

Conversion Events

Comma separated list of completed conversions.

Converted

True if the user converted, otherwise false.

Referrer

Traffic referrer

UTM

UTM parameters attached to the impression (utm_medium: email, utm_source: mutiny)


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If you have any questions, we’re here to help! Please feel free to contact us at any time, either through intercom chat or via support@mutinyhq.com.

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