Integrating with ZoomInfo

Send your ZoomInfo firmographic data to Mutiny using the Identify SDK

Updated over a week ago

If you use ZoomInfo, you can send your firmographic data to Mutiny in order to create experiences that target this data. You'll also be able to use this data to match users back to accounts and opportunities in Salesforce. For this integration, we'll be taking advantage of Mutiny's Identify SDK. You can learn more about the identify SDK here.

Enabling ZoomInfo WebSights

In order to send ZoomInfo data to Mutiny, you'll first need to fully implement WebSights. WebSights is powered by ZoomInfo’s proprietary IP matching algorithm that reveals the

identities of organizations that visit your website and provides visualized analytics.

Click here to follow the steps to their implementation guide, and then come back to finalize the setup on Mutiny's side.

Sending ZoomInfo Data to Mutiny

Once you've implemented WebSights, you'll need to place a bit of code on your website that will capture the ZoomInfo firmographic data pass it back to Mutiny.

The steps below show how to implement this script via GTM. If you'd like to place the script yourself, skip to step 3 and copy the script from there.

  1. Log in to your Google Tag Manager account and click "Add a new tag".

  2. Under "Tag configuration", choose "Custom HTML".

  3. Copy the script below and paste it into the HTML box.

    if (!window._zi_ws) {
    window._zi_ws = {}
    window._zi_ws.wsVisitorInfo = function(visitorInfo) {
    console.log('VisitorInfo Received', visitorInfo)
    var ziDetails = visitorInfo.ziDetails
    window.mutiny.client.identify(null, {
    "company": {
    "employeeCount": ziDetails.employeeCount,
    "name": ziDetails.companyName,
    "industry": ziDetails.industry,
    "ZoomInfo City":,
    "ZoomInfo Company Funding": ziDetails.companyFunding,
    "ZoomInfo Company Name": ziDetails.companyName,
    "ZoomInfo Country":,
    "ZoomInfo Employee Count": ziDetails.employeeCount,
    "ZoomInfo IP": ziDetails.ip,
    "ZoomInfo NAICS Codes": ziDetails.naicsCodes,
    "ZoomInfo Primary Industry": ziDetails.primaryIndustry,
    "ZoomInfo Revenue": ziDetails.revenue,
    "ZoomInfo SIC Codes": ziDetails.sicCodes,
    "ZoomInfo State": ziDetails.state,
    "ZoomInfo Street": ziDetails.street,
    "ZoomInfo Website":,
    "ZoomInfo Zip Code": ziDetails.zipCode,
    "ZoomInfo Ticker": ziDetails.ticker,
  4. Click on "Triggering" and add the "All Pages" trigger.

  5. Publish your workspace by clicking "submit".

Using your ZoomInfo Data in Mutiny

Once you've added the script above to your site, you can create segments based on this data.

For users in ZoomInfo segments, matching won't occur on their first page view. ZoomInfo data takes time to relay to Mutiny. Typically, users will see personalizations from their second page view onwards.

  1. Navigate here to create a new segment and click "+ Add Attribute"

  2. You can either scroll or search the list of attributes for "ZoomInfo". You'll see the list of them under "Known Accounts".

  3. Finally, add the attributes and values you'd like to build your segment off of.

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