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Integrating with Demandbase
Integrating with Demandbase
Updated over a week ago

If you use Demandbase, you can send your firmographic data to Mutiny in order to create experiences that target this data. You'll also be able to use this data to match users back to accounts and opportunities in Salesforce. For this integration, we'll be taking advantage of Mutiny's Identify SDK. You can learn more about the identify SDK here.

Enabling Demandbase's GTM Integration

In order to send Demandbase data to Mutiny, you'll first need to enable their integration with Google Tag Manager to ensure that all of the events and variables necessary are available.

Click here to follow the steps to their implementation guide, and then come back to finalize the setup on Mutiny's side.

Google Tag Manager is our recommended method of setting up this integration, but its possible to do so without it. If you don't utilize Google Tag Manager, reach out to and we'll guide you through the implementation.

Sending Demandbase Data to Mutiny

Once you've set up the Demandbase Google Tag Manager integration, you'll need to place some code in your Google Tag Manager that will grab the Demandbase data and send it back to Mutiny.

  1. Log in to your Google Tag Manager account and click "Add a new tag".

  2. Under "Tag configuration", choose "Custom HTML".

  3. Copy the script below and paste it into the HTML box. Note that each of the variables inside the curly brackets (i.e. {{Demandbase Website}}) represent the variables set up when you configured the Demandbase Google Tag Manager integration. Make sure all of the fields here represent the variables you set up through Demandbase.

    window.mutiny.client.identify(null, {
    "company": {
    "domain": {{Demandbase Website}},
    "name": {{Demandbase Company Name}},
    "industry": {{Demandbase Industry}},
    "Demandbase Employee Range": {{Demandbase Employee Range}},
    "Demandbase City": {{Demandbase City}},
    "Demandbase Revenue Range": {{Demandbase Revenue Range}},
    "Demandbase Company Name": {{Demandbase Company Name}},
    "Demandbase Country": {{Demandbase Country Name}},
    "Demandbase SID": {{Demandbase SID}},
    "Demandbase Primary Industry": {{Demandbase Industry}},
    "Demandbase Sub Industry": {{Demandbase Sub Industry}},
    "Demandbase State": {{Demandbase State}},
    "Demandbase Website": {{Demandbase Website}},
    "Demandbase Audience": {{Demandbase Audience}},
    "Demandbase Audience Segment": {{Demandbase Audience Segment}},
  4. Click on "Triggering" and add the "Demandbase_Loaded" trigger - this trigger would have been set up when setting up the Demandbase Google Tag Manager integration.

  5. Publish your workspace by clicking "submit".

Using your Demandbase Data in Mutiny

Once you've added the script above to your site, you can create segments based on this data.

For users in Demandbase segments, matching won't occur on their first page view. Demandbase data takes time to relay to Mutiny. Typically, users will see personalizations from their second page view onwards.

  1. Navigate here to create a new segment and click "+ Add Attribute"

  2. You can either scroll or search the list of attributes for "Demandbase". You'll see the list of them under "Known Accounts".

  3. Finally, add the attributes and values you'd like to build your segment off of.

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