Mutiny

Select a particular HTML/CSS selector that you can then modify for your page content personalizations.

Use "find element" to edit a specific selector

June Castro

Molly Bruckman

Neel Shivdasani

Inbound Personalization (website, blog, landing pages)

By adding traffic distribution to your Mutiny segment, you determine the percentage of traffic eligible to be placed in your experiences

How to use traffic distribution

The first step to creating personalized experiences is defining your audience segment. Create your first segment in just a few clicks.

Creating a Custom Segment for Inbound Personalization

Behavioral Audiences allow you to target based on visitor activity on your website

Types of Behavioral Audiences

Use visitor browsing behavior to define your own custom audience segments (use case, persona, buying stage, vertical)

How to Configure Custom Behavioral Audiences

Target existing customers visiting your website from login clicks

How to create a segment for existing customers

How to run an A/B test for all site visitors

Using Google Adwords for personalization

Jess bergson

Segments

Learn how to create a new personalized experience in less than 5 minutes.

Launch a Personalized Inbound Experience

Most products have different use cases. Personalizing for each can dramatically improve your conversion rate.

Personalize homepage by visitor's use case

With multi-page targeting, you can easily personalize all the CTAs on every blog post with one experience.

Personalize your blog CTAs

Companies from different industries often have different needs. Therefore different messages and testimonials may resonate better.

Personalize homepage by visitor's industry

In 3 easy steps, you can launch 1:1 personalization with a single experience.

Using variables to dynamically change elements

Multi-variation experiences allow experiments on the same segment. Discover which variation converts, and route traffic to it automatically.

Add multiple variations to your Mutiny personalization, and find conversions faster

Jaleh Rezaei

Personalized pages

Sidepops appear on the bottom left corner of your screen and lets you promote a relevant asset or CTA

How to add a sidepop component

Track conversions on the specific asset or path you are promoting in your banner, side pop, exit modal or survey component.

What are experience goals?

Add a personalized widget to your website to boost asset views, event registrations, and conversions through personalized banners and modals

Understanding components in Mutiny

Banners sit above your navigation or fixed to the bottom of your site and let you promote a relevant asset or CTA to each segment.

How to add a Banner Component

For some websites, further configuration is needed to ensure your banner component does not cover up your top site navigation

Prevent a Banner Component from covering your top navigation

Side Pop Components can survey visitors and act as a data source to promote relevant assets to the right audience.

Survey Side Pop (with and without personalized success message)

Use this component to survey visitors and act as a data source to promote relevant assets to the right audience.

Survey Modal (with and without personalized success message)

This type of component loads on your page when a user mouses out of the browser window and optionally lets you capture lead information.

Exit Intent Modals

Components

Mutiny can automatically track revisions for major changes in your experiences so you can iterate freely and keep your data clean.

Iterating on experiences and creating new revisions

There are a few options for sharing links to experiences with your team, whether they have a Mutiny account or not

How to share preview links of your experiences

In the event that you need to briefly pause an experience, it's easy to turn them back on when you're ready!

How to deactivate and reactivate experiences

Visitors can qualify for more than one segment. Mutiny will keep your experiences mutually exclusive but you need to define the priority.

How should I prioritize my experiences?

Need help understanding your program summary? This guide explains Additional Leads, Percentage Personalized, and Conversion Lift.

Your Inbound ROI Dashboard

You may want to run certain experiences concurrently. With Mutiny, you have complete control over your experience management.

Inbound Personalization (website, blog, landing pages)

Use "find element" to edit a specific selector

Segments

Personalized pages

Components

Experience management