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Tracking Conversions

Tracking Conversions

Mutiny supports many methods of conversion tracking. This collection details each option and will help you understand which is right for you.

15 articles
Neel Shivdasani avatarJess bergson avatarMolly Bruckman avatar
Written by Neel Shivdasani, Jess bergson and Molly Bruckman

How to measure Mutiny's revenue attribution

It's easy to generate and save reports that will help you attribute revenue to Mutiny
Neel Shivdasani avatar
Written by Neel Shivdasani. Updated over a week ago

What conversions should I track in Mutiny and what's the most accurate tracking method?

Tracking all important form submits, content downloads, and clicks to login are recommended when starting out
Neel Shivdasani avatar
Written by Neel Shivdasani. Updated over a week ago

How to track Chili Piper Conversions in Mutiny

If you use Chili Piper to book meetings on your website, you can track these events in Mutiny through Google Tag Manager
Jess bergson avatar
Written by Jess bergson. Updated over a week ago

How to track Intercom conversions in Mutiny

Using Intercom's JavaScript API and Google Tag Manager, you can easily track Intercom email submits as a conversion in Mutiny
Jess bergson avatar
Written by Jess bergson. Updated over a week ago

Tracking Conversions in Mutiny (overview)

Learn about the different methods for tracking conversions in Mutiny and which is best suited for you.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Identify existing customers logging in on your website

Track every link click on your login or sign in CTA
Neel Shivdasani avatar
Written by Neel Shivdasani. Updated over a week ago

Use Google Tag Manager for Setting Up Conversions

Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Tracking HubSpot Form Submissions

Mutiny has a special type of conversion tracking just for HubSpot form submissions. Use this conversion type to track HubSpot form fills.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Using Segment Events to Track Conversions

If you use Segment, the best way to track conversions in Mutiny is by adding your Segment events directly. This article will show you how.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Using Event-Based Conversion Tracking in Your Front-End Code

If you do not use Segment, the most accurate way to track conversions in Mutiny is by firing a Javascript call in your front-end code.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Using Mutiny's WYSIWYG to Track Conversions

Set up custom conversion tracking for your experiments by tracking page clicks, submits, or page views using Mutiny's point and click editor
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

Integrating with Drift

Mutiny automatically integrates with Drift so you can track leads and meetings booked as conversion events.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

How to pick a conversion to use for measuring your experience results

When you launch an experience in Mutiny, you have the option to pick which conversion(s) you use to measure success
Jess bergson avatar
Written by Jess bergson. Updated over a week ago

Tracking Calendly Meetings Booked

Most ABM campaigns are measured by number of meetings booked. Mutiny integrates directly with embedded Calendly forms to track meetings.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago

How should I measure my experiment?

Select the right conversion metric to determine if your test is a winner. Report on leads generated wherever possible.
Molly Bruckman avatar
Written by Molly Bruckman. Updated over a week ago